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Vivace Magazine

1) The magazine is targeted towards people who enjoy indie music. I believe that the social group that is represented is the teenage range maybe-16-20. I can tell this due to the genre of the music chosen and also the artists.

2)Vivace doesn't remind me of any magazines and seems to be quite a unique magazine. This is good as if give Vivance a Unique selling point which should help it fly off the shelves.

3) One thing I liked about the magazine was the layout of the magazine, especially the layout of the double page spread. The magazine follows many conventions and conforms to the normal layout of music magazines. The photos used in the magazines are also very professional and give the magazine a real professional feel.

4) I cant say that i am an Indie lover, but having had a look at the magazine, I think I would by it for a good read. I think I would be happy paying the £2 that the magazine is priced at.

5) No mistakes spotted

6) I really cant find many improvements to the magazine! The only thing i would say (which is a personal preference) is that the pictures down the side of the front page look slightly out of place. That is properly me just being picky though!

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Female- 16
1) More indie music. as mentions artists who'd use guitars. also the way the people are dressed resemble those of the 'indie' culture. in the contents it mention glastonbury which is a festival which has lots of rock artists.

2) It is slightly like NME, especially the double page spread because the layout just reminds me of NME's features on artists. However, the font in the title of Vivace is unique.

3) I really like this magazine, I find all the photography very well done, and the layout of all three sections seem professional and enticing. Another thing I particularly like is the "everyones talking about..." box.

4) I would definitely buy this magazine as the groups featured resemble the kind of group I'd be interested in finding out things about. I also think the front page would make me spot it and then buy it, because the photo angle is original and cool.

5) no

6) There's not much to comment on, but perhaps the photo of Ben Boot could be slightly different, as it looks very similar to the one on the front page. But it's good.

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Male-17
1.) The magazine seems to advertise indie music as the chosen genre. The images and bands used to promote the magazine seem to appeal to a teenage and young adult audience.

2.) It can be related to NME in some aspects (like the artists used) but apart from that I cannot seem to link it with any magazines that I know of. This makes it more unique in my opinion.

3.) The magazine seems to provide a very creative image. The front cover displays a young trendy adult who seems to be appealing in his fashion to the artists used to promote the magazine. The eye contact used with the figure creates an immediate connection with the audience and the layout of the typography provides a perfect frame around the face of the figure hence making him the focus. The fonts used are very creative and are aesthetically pleasing making the magazine more appealing to the audience.
The to contents page has a well planned layout. The images and typography seem in perfect sync, merging together to create an easy read to gather information.
The double page spread is also well planned, providing a great range of image and typography layout. The fonts used are very appealing in aesthetics and images seem to connect with the audience well.

4.) I would definitely consider buying the magazine for the required amount.

5.) No typos or mistakes. Great overall.